Handle time

Edited

Term name

Handle time

Purpose

Track the amount of time spent crafting a response. This is an internal/productivity point-of-view metric focused solely on how long a teammate works on writing a message. It is a great tool to measure the work a teammate has to put into answering an individual email.

 

Example use case: Charlie always has a much lower handle time because he leverages message templates to reduce the time spent writing each reply.

Definition

Time between starting an outbound draft and sending it.

  • Doesn't take business hours or shifts into consideration.

  • Handle time is counted for both replies to existing messages AND brand new outbound messages (not a reply to an existing message).
     

Starting a draft is a requirement for registering handle time. The timer does not begin to record the metric until you open a draft. This is a crucial productivity metric that helps you track how long your teammates spend working on conversations.

In conversations where the composer is open by default, the handle time timer starts when a teammate opens a conversation and will only be updated if the teammate actively works on the draft or sends it. If the teammate opens a conversation, does not act on the draft and then opens another conversation, this time won't count as handle time. This applies to the following channels:

  • Front Chat

  • Google Play

  • Intercom

  • Talkdesk

  • Twilio SMS

  • Twilio WhatsApp

  • Yalo WhatsApp

  • Custom channels that have a synchronous/chat-like timeline

Location & attribution

FAQ

  • Handle time is not impacted by business hours or any shifts that teammate is on.

  • Handle time will start from the time a teammate clicks on the Reply button in a message, meaning a draft has been started.

  • If you open conversation A for 5 minutes, then open conversation B, but then return to conversation A and start a draft, the first 5 minutes would not be counted toward conversation A's handle time, since a draft was not started in the first session.

  • Handle time is counted only for the time a conversation is viewed by a teammate. Ex: Jane opens conversation A, starts a draft and works on it for 1 minute but does not send it. She moves to conversation B for 10 min, goes back to conversation A, works on it for 2 more min and hits send. The handle time recorded will be 3 min.

  • Handle time is counted for a teammate even if they create a draft, delete it, create a new draft, and send it for the same conversation. Ex: Sophia starts a draft and works on it for 2 minutes then deletes it. She later starts a new draft and works on it for 5 minutes, then sends it. The handle time recorded will be 7 minutes.

  • Handle time is not recorded if you don't send a reply. If Jane opens conversation 1, read it for 10 min and then moves on, there will be no handle time recorded.

  • With shared drafts, all handle times are tracked for each teammate separately, but only the handle time of the sender is recorded. Ex: Jane and Mary both work on a shared draft. Jane works on it for 4 min before Mary takes over the draft, works on it for 2 min and hits send. The handle time recorded will be attributed to Mary and will be 2 min.

  • If multiple teammates draft and send separate replies to the same inbound message, each reply will have its own handle time. e.g. For the same inbound message, if Jane works on a draft for 2 min and sends it, then Sophia works on a new draft for 3 min and sends it, each handle time is recorded and attributed to the teammate who sent each draft.

  • The analytics track each teammate who replies in a conversation, regardless of the official assignee of the conversation. If a conversation is assigned to Mary, but Sophia responds because she is unavailable, Sophia will get a reaction time, a reply time, and a handle time.

  • The handle time counter continues to run if you start a draft, then switch browser tabs (if logged into Front via web browser) or switch between apps (if logged into Front via desktop app).

  • Handle time is capped at 60 min, to eliminate outliers (computer goes to sleep, multiple tabs open, lunch break, etc.). If you take a 59 min lunch break, the best way to handle that is to look at another conversation and then go back to the initial one and start your draft.

  • See this article for more examples in action.