Understanding Front accounts


Accounts within Front represent the companies or organizations that your team works with. Each account contains contacts, which are typically the individual people that your team communicates with from that account. After you’ve created or imported accounts within Front, you’ll be able to use account data to drive better customer communication experiences. Accounts allow you and your team to:

  1. Automate assignment and routing using account-based rules
  2. See all conversations with an account at-a-glance in Contact Details.
  3. Understand your team’s performance through the eyes of your customers with account-based analytics.

Create and manage accounts

There are several different ways you can create and manage your accounts.

Manually create accounts

Step 1

Accounts are managed from the Accounts Manager, which you can access by clicking the Contacts icon in the navigation bar, and then choose Accounts

Step 2

You will see a list of the accounts in your Front instance. Click the blue Create button on the top right.

Step 3

Fill out the account fields you see on the screen. See the section below for an explanation of each field.

Step 4

Click Create to save this new account, and you’ll see the new account listed on the screen. If you entered any email domains for the account, the existing contacts will immediately become associated with this account.

Step 5 (optional)

To manually associate additional contacts with this account, see the section below.

Import accounts with a CSV

Upload up to 3000 accounts at a time using a CSV file. Click here for steps.

Use the API 

You can use the API to create and update accounts programmatically. API documentation is available here: https://dev.frontapp.com/reference/introduction

Use Zapier integration

Use the Zapier integration to sync account data from another application.

Associate contacts to accounts

Contacts can be associated with an account in several ways, explained below.

Manually associate


To manually associate more existing contacts to this account that are not part of the email domains you entered, click on the account to open it. In the Contacts section, click the Add button to search for the contact you want to associate to this account, and click it to add.

CSV upload

Click here for steps.


You can use the API to associate and disassociate contacts from an account programmatically. API documentation is available here: https://dev.frontapp.com/reference/introduction

Automatically associate

  • Each account has an email domain field that allows you to specify email domains that should be matched to this account, which we highly recommend using. For example, after adding the front.com email domain to an account, all existing and future contacts with email addresses matching that domain will be automatically associated with that account.
  • Users can still manually dis-associate contacts from an account even if they were automatically associated based on the email domain. Do so by opening the account, clicking View all under the Contacts section, clicking on the contact record you want to remove, and clicking the trash icon next to the Account name in that contact card.
  • Contacts that have been manually associated with an account will not be automatically associated with any other account based on the email domain.

Account fields

An account within Front has the following properties or fields:





[Required] The name of this account, usually the company or organization name



[Optional] The logo for this account



[Optional] A description of this account

Front is the leading Customer Communications Hub


[Optional] A comma separated list of one or more email domains. Contacts with a matching email domain will be automatically associated with this account. Domains are unique and can belong to at most one account.

front.com, frontapp.com

Custom fields

[Optional] You can setup custom fields on accounts to store data relevant to your particular workflows.

Depending on the type of custom field, this could be a string, number, boolean, date time, or teammate email

External ID

[Optional, only in CSV and API methods] A unique identifier for this Account, usually from another data source like a CRM.


Account analytics

Filter by account

The Account filter in your Analytics dashboard allows you to narrow down your analytics report to include only conversations with the accounts you've selected. Use the filter to drill deeper into how your team is communicating with a specific account or group of accounts.

Note: Data is not available retroactively-- metrics for an account are only available after the account has been created.

Accounts table

Compare account-specific metrics using the Accounts table in the Customer Experience report. More information here.


Can contacts be associated with more than one account?

No, contacts can be associated with at most one account. This helps ensure that rules using accounts operate in a predictable manner because a sender contact is always matched to at most one account.

Do you support parent/child nesting between accounts?

Not at this time. However, you can use account custom fields to store information on an account, such as the name of its parent account.

Do conversations from private inboxes appear in account conversation history?

Account conversation history only displays conversations from inboxes that a given user has access to. A user viewing conversation history for a given account will see conversations from their individual inbox as well as any shared inboxes they have access to. They will not see conversations from inboxes they don't have access to, like another teammate's individual inbox.

Can Front sync accounts with my CRM?

We’re planning to add native CRM sync features in late 2021. In the meantime, you can use the API or Zapier integration (coming soon) to sync account data into Front.


All plans have access to Front's accounts feature.

Account-based analytics are available only to customers on our Enterprise plan.

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