How to move messages and split conversations


Are replies from different customers being threaded together, or is it hard to tell what part of a chat conversation a tag is referring to? 

Anyone on your Front team can move an email message into a new conversation or split a text/chat conversation, so you can handle them separately. Replies will thread in the latest conversation, and each conversation will have its own tags and assignee.

The following channels offer this feature: Facebook, Front Chat, Intercom, Smooch, SMS, WhatsApp, Gmail, Office365, SMTP, Forms

Depending on the channel type, the feature may look different. Follow the instructions for your conversation type below.

Move an email message to a new conversation


Step 1

Open a conversation you want to split, and click on the message you want to use to start the new conversation. 

This must be a single message — you can’t select multiple messages and move them as a group. Any messages after the message you select will remain in the original conversation.

Step 2

Click the message options menu and select Move to new conversation in the dropdown.

Step 3

Click Move when it asks you to confirm the move. This action cannot be undone, though you can use our merge feature to combine the threads later.

Step 4

You will land in the new conversation with the single message you selected in Step 1. There will be an activity line in the new conversation linking to the original thread.


Step 5

There will also be an activity line in the original conversation linking to the new conversation.

Step 6

Reply from the new conversation if you would like replies to be threaded there. You can change the assignee, tags, or subject line of the new conversation without impacting the original conversation.

How it works

When you move an email message, it's removed from its original conversation and used to start a new, separate conversation. Anyone with access to the original conversation can access the new one by a link in the conversation, unless it’s moved to an inbox they don't have access to or their access is revoked. 

The new conversation will have the same followers and assignee as the old conversation. If the original conversation was unassigned, the new conversation will be also unassigned. Tags and comments will remain on the original conversation and will not be moved. 

Moving messages is only visible to your Front team, not to the external recipients on the thread. To make it easier for them to keep topics separate, we recommend changing the subject line when you reply to the new conversation to something different from the original.

Moving messages in Gmail and Office365 channels

If you are moving messages in a Gmail or Office365 channel, your channel's threading mode is important. With Gmail/Office365 threading, there is usually a 1:1 relationship between Front conversations and Gmail/Office365 conversations. When you move a message, you create multiple Front threads for a single Gmail/Office365 conversation. When you tag, archive, or delete one of the threads, the others can be tagged, archived, or deleted by mistake because Gmail syncs that action back to all of them.

If you frequently use the Move message feature, we suggest changing your threading mode to another option, which will disable the sync of archiving, deleting, and tagging with Gmail/Office365. All emails will continue to show up in both Front and Gmail so you can access them in both systems.

Caveat for custom channels

Custom channels do not have the option to move a message to a new conversation.

Split a SMS or chat conversation

Without splitting, messages in SMS, WhatsApp, Front Chat, Facebook, Intercom, and Smooch channels will continue in one long thread. This can make tagging very messy, as it’s hard to tell which part of the conversation a tag is referring to. 

When a customer starts chatting or texting about a completely new topic, you can split the conversation into a new thread with its own tag. That way, tag filtering and analytics stay clear and easy to understand.

How to use it

Step 1

Open a conversation you want to split in an SMS, WhatsApp, Front Chat, Facebook, Intercom, or Smooch channel. Select the message you want to use to start the new conversation. 

Step 2

Click on Split conversation in the options menu for that message.

Step 3

Click Split in the popup menu to confirm you want to split the conversation. 

Step 4

You’ll immediately move to a new conversation starting with your chosen message. If the message was not the last one in the conversation, any subsequent messages will be moved over also. 

Going forward, all messages to or from the contact will thread in the new conversation. You can assign or tag the old conversation and new conversation completely independently.

Step 5

You will only be able to reply from the new conversation. Use the link at the bottom of an old conversation to navigate to the latest thread to reply.

How it works

Choose the message you want to use to start the new thread. Once you split it, all subsequent replies starting with that message will be moved over from their old conversation into the new one. The split will be invisible to the person you are chatting or texting with so your conversation appears continuous to them. Splitting a conversation is just a helpful way to stay organized in Front.

There will be activity lines in each conversation that link to each other, and anyone with access to the original conversation will have access to the new split conversation regardless of inbox permissions. You will not be able to reply to the old thread, and all new inbound messages from the contact will thread on the new conversation. 

The new conversation will have the same followers and assignee as the old one, and any comments on messages in the new conversation will also be moved. Tags and activities will not be ported over, but you can update tags in both conversations as needed after the split. Additionally, the new split conversation will be open, even if the old conversation was archived.

Splitting a conversation multiple times

You can split a conversation multiple times! For example, if you have a conversation with 10 messages, you can first split messages 4-10 into a new thread, then split messages 9-10 into another new thread. You’ll end up with 3 separate threads with your messages 1-3, 4-8, and 9-10.

You must initiate a split with less than 50 subsequent messages. For example, in a thread with 500 messages that you want to split at message 250, you’d need to split out 400-500, 300-399, then 250-299. You can merge these threads afterwards if you want to end up with two conversations for messages 1-249 and 250-500. 

We will surface an error in the app if you try to split a conversation that would have more than 50 messages in the new thread.

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  • I just stumbled across this. Don't recall seeing this great new capability in announcements. Love it!  Cleans up those pesky auto-responders (just move and delete)

  • John Fabrega Great to hear that you are enjoying it! 🙂

  • I absolutely love this feature! Thank you! Is there anything in the works to be able to move a message and all the ones following it into a new thread? Given this option wasn't available in the past, it would be nice to separate and clean up past threads as they reopen. Thanks!

  • Helen Giles I'll definitely pass your feedback on to the product team! This feature isn't currently in progress but we'll update you guys if it gets built :) 

  • Is there a reason why this option only appears on certain emails? I am trying to start a new conversation and the option is not available in the drop down.

  • Brooke Carlton What type of conversation are you trying to do this from? Currently it's only available for email conversations. Are you referring to a chat or SMS message perhaps?

  • This is nice- for our use case, it isn't complete though.... wish we could send a message "back" to the original thread, in the event the send a message related to the previous conversation. (SMS)

  • Hi Allie Huang - in your case, you could split off the message, then use "merge conversations" to reconnect the message back into the thread. Our customers have been doing this to piece together their related threads :) 

  • is it possible to add this functionality to the rules section? as mentioned above, it's useful for getting rid of auto responders, but currently it has to be done by hand. it would be handy to handle this process via the rules section, any email received that matches the criteria is split into a new conversation and deleted.

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  • Is it possible to set that all incoming emails will be separated and I don't have to choose this option for each new conversation? It's much easier for me to have all emails separated.

  • Robert Romanowicz Hi there! Yes, you can do this via the threading mode you have set for your email channel. Please follow the instructions here to manage your threading mode:

    The "no threading" option will create a new conversation thread for each inbound message received.

  • Jessye Levy Great! Thank you. It works out!

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